New logo and visual Identity for BSF

We are proud to unveil the new logo and visual identity for the Bergen Swim Festival (BSF). After many years with our well-known design, we’ve chosen to update our visual expression to reflect both our history and our ambitions for the future.

A Tribute to Tradition

The new logo draws inspiration from the traditional newspaper font that is deeply rooted in Bergen’s rich history. This font holds a special place in the city’s identity, and we wanted to preserve this connection while modernizing our look to meet today’s aesthetic standards. By blending the traditional with the contemporary, we’ve created a logo that not only honors our past but also points forward to the opportunities of the future.

Inspired by the Movement of Water

In addition to drawing from Bergen’s history, we’ve also been inspired by the natural movement of water. As a central element of swimming and the festival itself, water symbolizes both flow and dynamism—values that BSF aims to promote. Our festival is constantly evolving, striving to offer a world-class experience, and our new visual identity reflects this dynamic spirit.

More Than Just Competitions

The Bergen Swim Festival is more than just a competition—it’s a celebration of swimming and the community that the sport fosters. The new visual identity underscores our ambition to build a stronger sense of community among both athletes and spectators. We want BSF to be an experience that extends beyond the competition days, a place where people come together, share experiences, and create lasting memories.

New Websites for Easier Access

Alongside our new visual identity, we’ve also launched brand-new websites available in both Norwegian and English. Here, you’ll find all the information you need to participate in the Bergen Swim Festival 2025, including registration details, schedules, and other practical information. Our goal is to make it as easy as possible for participants and spectators to get the information they need so that they can focus on what really matters—enjoying the festival.

Ready for the Future

With our new logo and visual identity, the Bergen Swim Festival takes a significant step forward. We are ready to face the future with an updated profile that better reflects who we are and what we stand for. We look forward to welcoming everyone to a festival that is more than just swimming—it’s an experience!